Evaluating Bucharest’s downtown cultural assets and the satisfaction and benefits gained by their consumers

Please use this identifier to cite or link to this item: http://dspace.bcucluj.ro/handle/123456789/193866

Title:	Evaluating Bucharest’s downtown cultural assets and the satisfaction and benefits gained by their consumers
Authors:	Iștoc, Elena-Manuela
Keywords:	Cultural assets Cultural heritage Consumer satisfaction Benefits ASEB grid analysis Marketing mix Bunuri culturale Patrimoniul cultural Satisfacția consumatorilor Beneficii Analiza grilei ASEB Mixul de marketing
Issue Date:	Jul-2013
Description:	In: Transylvanian review. Cluj-Napoca, 2013, No. 3, p. 28-42
URI:	http://dspace.bcucluj.ro/handle/123456789/193866
ISSN:	1221-1249 2067-1016
Appears in Collections:	2013, nr. 3

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